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THE STORY OF THE FOX

Posted by Dewey Lucero on



This is the story of the fox, and why we chose it to represent Wild Groves. 

Over a decade ago, we first noticed its foot prints by the seasonal creek that runs through my family's 10-acre olive orchard in Corning, California.  Since the creek attracts a lot of wildlife, we weren't sure of the tracks' origin until my mom, on one of her early morning walks, noticed a beautiful golden coat and puffy tail darting in between rows of olive trees.

Since that first sighting, the fox has remained elusive. My dad has seen the fox only at night, and on the rare occasion I have spotted it, the encounter has lasted no more than a second or two. My mom was right, its bright coat and deep red chest are strikingly elegant, and its enormous puffy tail gives the fox an aura of both grace and playfulness. The first time I saw the fox, I was mesmerized, and now look for it every time we are up there visiting.

Because it’s been so evasive, we have not been able to get a picture of the fox, mostly because when we do see it, we are too excited and charmed to snap away. Little does this fox and his family know, but they, and how to get a picture of them, are the talk of our dinner table in Corning nearly every time we visit. They have become a part of our family's story, and are very much a mystery of our land. Luceros have been growing olives on that land for three generations, but who knows, maybe this cunning, mysterious fox and its family have lived here for longer than my family has.  If I ever get the chance to ask him, you’ll be the first to hear!

So that is why the fox is the logo of Wild Groves. We felt it represents a strong connection to our family’s history in Corning, and our olive orchard, where a lot of the Wild Groves extra virgin olive oil, including the award-winning Ascolano, is produced. In some ways the olive orchard is both mysterious and elegant, just like the fox. Many trees over 100 years old, our family olive grove is one of the oldest in the nation. Its history is intertwined with my family's. We hope you enjoy our products, and give a quick thought to what the fox might be up to today … because maybe today will be the day we get that photo. 

- Dewey & Family
Update October 2016
Fox sighting!  First picture of "The Fox" ever.
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Taken at 2am with night vision camera.

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