OUR STORY
Dewey Lucero (founder/owner of Wild Groves) started down his olive oil path in 2005, harvesting his first olive grove to crush for olive oil with his dad and brother. Olives are not new to the Lucero family, they have been farming them for four generation in Northern California for table olives. So it’s safe to say that Dewey has olive oil running in his blood! At over a century old, The Lucero Family’s olive groves are some of the oldest in the country. In 2016, Dewey and his wife Katie, started Wild Groves, passionately running it with one goal in mind: be the best in America!
The family's ancient olive trees, as well as the fox family living among them, were the inspiration behind the name of Wild Groves, as well as the logo. If you’d like to read more about the fox’s story, see below.
Wild Groves produces fresh California-grown extra virgin olive oil that is certified to be 100% authentic, the most important certification an olive oil can have by the California Olive Oil Council (COOC). It’s their mission to not only provide an authentic, certified, fresh extra virgin olive oil from California, but to also educate the marketplace in the process.
For nearly 20 years now Dewey has been in the California olive oil industry, and he’s tasted thousands of oils. In doing so, he’s become the most awarded olive oil taster in America, winning over 400 top awards, including five “Best of Shows” at the yearly California Olive Oil Council(COOC) Annual Membership Meeting (the largest olive oil competition in CA) and multiple Best of California awards at the California State Fair competition. Having spent literally thousands of hours developing this skill (and let’s face it, obsession), Dewey feels confident in saying that Wild Groves olive oil is among the best in quality and taste world-wide. He personally tastes and blends every olive oil that leaves the Wild Groves facility, and that’s something he’s very proud of.
- Dewey & Family -
