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OUR STORY


We are wild about extra virgin olive oil, I mean totally obsessed with premium olive oils in all their greatness. We believe authentic Extra Virgin Olive Oil to be a Super Food, a magical elixir, a way of life, an ingredient to living a healthier happier life allowing you to last longer and cook like the chef you aspire to be. 

Watch the VIDEO - A Family Legacy of Olives: 

Wild Groves Extra Virgin Olive Oil - California Grown

Hi, I’m Dewey Lucero, and I know olive oil!  

My family and I are the founders and owners of Wild Groves, located in the northern California town of Newcastle.

I represent the fourth generation of Lucero olive farmers, producers, tasters, and blenders. It’s safe to say that I have olive oil running in my blood! At over a century old, my family’s groves in Corning, California are some of the oldest in the country. Our ancient olive trees, as well as the fox family living among them, were the inspiration behind the name of our new brand, as well as the logo. If you’d like to read more about the fox’s story, see below or (click here).  

For over a decade I've been working in the olive oil industry, and I’ve tasted thousands of oils. In doing so, I’ve become the most awarded olive oil taster in the U.S., winning over three hundred top awards, including five “Best of Shows” at the yearly COOC Annual Membership Meeting (the largest olive oil competition in CA). Having spent literally thousands of hours developing this skill (and let’s face it, obsession), I feel confident in saying that Wild Groves olive oil is the best in quality and taste around. I know this because I taste and blend every olive oil that leaves our facility, and that’s something I’m very proud of.

“Wild Groves” is dedicated to providing fresh California-grown extra virgin olive oil that is certified to be 100% authentic, the most important certification an olive oil can have by the California Olive Oil Council (COOC). With recent findings of widespread fraudulent labeling of extra virgin olive oil (particularly with imports, see the 60 MINUTES Report and UC Davis Study), we believe it is our mission to not only provide an authentic, certified, fresh extra virgin olive oil from California, but to also educate the marketplace in the process. To read more about truth in labeling, and our certified olive oils, (click here to read my last blog post and interview with the COOC).  

 

I live in Newcastle with my wife and two little boys, goof-balls full of energy, just like me. They are always ready to help me mow the field or jump in the pool for a game of “big splash.” I graduated from Cal Poly San Luis Obispo with a degree in Mechanical Engineering, and while there I was a member of the triathlon team, which is how I met my wife – go Mustangs!  Katie has been my biggest supporter, a life-long partner and an amazing mother. The entire family is very active, as Katie and I have both continued our triathlon enthusiasm, having raced hundreds of races between us. Family life has slowed us down a bit, but we still get after it throughout the week, especially on our Saturday runs to the farmer’s market with the boys. 

We hope to be shipping you a bottle of Certified, California Grown, Extra Virgin Olive Oil very soon! As a side note, I’m always asked what my favorite EVOO is, and my family’s favorite is the Ascolano. We guarantee you’ll love it with it’s tropical rich flavors!

- Dewey & Family -

 

The Fox | Wild Groves
The Fox | Wild Groves

Over a decade ago, we first noticed its foot prints by the seasonal creek that runs through my family's 10-acre olive orchard in Corning, California. Since the creek attracts a lot of wildlife, we weren't sure of the tracks' origin until my mom, on one of her early morning walks, noticed a beautiful golden coat and puffy tail darting in between rows of olive trees.


Since that first sighting, the fox has remained elusive. My dad has seen the fox only at night, and on the rare occasion I have spotted it, the encounter has lasted no more than a second or two. My mom was right, its bright coat and deep red chest are strikingly elegant, and its enormous puffy tail gives the fox an aura of both grace and playfulness. The first time I saw the fox, I was mesmerized, and now look for it every time we are up there visiting.

Because it’s been so evasive, we have not been able to get a picture of the fox, mostly because when we do see it, we are too excited and charmed to snap away. Little does this fox and his family know, but they, and how to get a picture of them, are the talk of our dinner table in Corning nearly every time we visit. They have become a part of our family's story, and are very much a mystery of our land. Luceros have been growing olives on that land for three generations, but who knows, maybe this cunning, mysterious fox and its family have lived here for longer than my family has. If I ever get the chance to ask him, you’ll be the first to hear!

So that is why the fox is the logo of Wild Groves. We felt it represents a strong connection to our family’s history in Corning, and our olive orchard, where a lot of the Wild Groves extra virgin olive oil, including the award-winning Ascolano, is produced. In some ways the olive orchard is both mysterious and elegant, just like the fox. Many trees over 100 years old, our family olive grove is one of the oldest in the nation. Its history is intertwined with my family's. We hope you enjoy our products, and give a quick thought to what the fox might be up to today … because maybe today will be the day we get that photo.

Enjoy all our products just as we do, over darn near everything. Send us your comments, and hashtag us using #wildgroves in all your social media food posting. We want to hear how you use our family's products. Please feel free to contact us through email or by phone: fox@wildgroves.com | 844-813-1241 | We’d love to hear from you!

 

Kitchen Blend Extra Virgin Olive Oil
Kitchen Blend Extra Virgin Olive Oil

 

Robust Blend "Best Of California" Extra Virgin Olive Oil
Robust Blend "Best Of California" Extra Virgin Olive Oil

 

Traditional Balsamic Vinegar "Our most popular balsamic!"
Traditional Balsamic Vinegar "Our most popular balsamic!"

 

Ascolano "Best Of Show" Extra Virgin Olive Oil
Ascolano "Best Of Show" Extra Virgin Olive Oil

 

Everything but the Kitchen Sink - Gift Box
Everything but the Kitchen Sink - Gift Box

 

A Premium Selection of Quality Gourmet Foods
A Premium Selection of Quality Gourmet Foods

 

Fox Box - Subscription | Club Box - Shipped 4X per Year
Fox Box - Subscription | Club Box - Shipped 4X per Year

 

 

 

 

 

 

 

A few photos from the Family Groves:

Century Old Olive Trees in Corning, CA
Century Old Olive Trees in Corning, CA

 

Inspecting the grove for the upcoming harvest!
Inspecting the grove for the upcoming harvest!

 

Sevillano Variety Olives on the Family Farm
Sevillano Variety Olives on the Family Farm

 

Thank You - Team Wild Groves! 

Visit our website to learn more & purchase our products:

WILD GROVES
https://wildgroves.com

 

 

Wild Groves | CA Extra Virgin Olive Oil & Gourmet Food project video thumbnail